Moving to Austin


I shared on my personal blog a week or so ago that I’m moving my family to Austin, TX. I’m very excited about this move and it’s going to be a breath of fresh air for me in too many ways to count.

One of the things I am interested in doing is getting together with more indie developers in the local area (and writers / bloggers). It would be super-cool to put together a local meetup (I see this indie game one) or even an event, like Side Project Society.

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The Power of Contextual Experience


Regardless of how “experienced” you are in running a small business or indie project you still hit the wall about a dozen times a week. The simple fact is this: Every experience is wildly different than the last and there are very few models that can work project to project.

In other words, contextual experience to the actual project at hand is the best teacher. You must continue to process and learn from your mistakes and from the current experience so that you can enhance and make the existing experience the best that it can be.

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On Taking Time Off


“Vacation days” or “days off” isn’t really something that I know much about. Even as my wife and I have planned “time off” we’ve always agreed that I’ll be doing some work super-early in the morning or even late at night.

The reality is that I’m never fully away from the projects that I’m working on or the companies that I’m working for. This is not to say that this is right or wrong but rather it is the lifestyle that my family has agreed works for us.

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On Real Transparency

One of the hardest things to do online is to be honest. Like, completely honest without fluff, hype, or any type of filler and/or reduction.

What I mean by that is that it’s just too easy for us to embellish ever so slightly how things are going and to communicate a reality that isn’t 100% accurate.

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Thoughts on Distribution

zero-to-one-peter-thielOne of the biggest lessons that I’ve learned from working on Desk app as a project and small business is this: Despite how good the app may be it simply will not sell itself.

And, that the marketing process (i.e. gaining traction) is just as important as building that great product.

I’ll admit it: I have historically and naively believed in the if you build it they will come sentiment around building great apps and making them work as a business and I now know, without a shadow of a doubt, that having anything close to that attitude and perspective is the easiest way to through away time, effort, and a ton of money.

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